We are going to be doing a lot of advertising (free marketing) for others in this post, though, before we Yabba-Dabba-Do, please visit https://www.cheerspos.com for all your liquor store’s point of sale’s needs.
Yesterday, one of our employees went grocery shopping and decided to purchase the Best Choice Fruity Crisp Rice cereal. She decided to do this because it’s almost Christmas. Christmas is a great time for advertisers, as a matter of fact, a lot of people have come to associate Christmas with Capitalism.
This brings us to this video:
Please note the beauty of this commercial.
They were no Post Honeycomb, General Mills Trix, Kellogg’s Fruit Loops, or Kellogg’s Rice Krispies, all which she liked better. And as far as novelty goes, they were NOT Kellogg’s Breakfast with Barbie (R) Cereal (the link goes to a picture we do not own), which was not great, but, it was Barbie (R)! This video also probably helped.
Nor were they Post Cröonchy Stars (link also provides videos as well as awesome product description), also, not the best, but, the marketing was fun. But, she really liked this Post Fruity Pebbles Christmas commercial. Which ran EVERY year. For all we know, it may still run.
The point is, even though she is an adult now and the Post Fruity Pebble commercial is probably close to 30 years old, she still bought a similar product BECAUSE of this commercial. She associates Post Fruity Pebbles with Christmas.
At this point, you may be thinking not buying the name brand = fail. We agree. The purpose of the commercial is to advertise for the name brand product; buying generic is piggy-backing on the free advertisement it is getting. Not unlike, say, marketing your product with a familiar public domain song, but now with new lyrics.
There is a good reason to buy generic in some cases: a cheaper price for a comparable product. We make our decisions based on value — not all generic products are worth the low cost. Our employee doesn’t know if the Best Choice brand is as good as the Post brand, but, it was $2.00 cheaper. She could have bought the Always Save brand for $2.99 for 22 oz, but, decided to buy the 11 oz Best Choice for $2.39, because, she is in her 30s, and though nostalgia is fun, perhaps her palate and pancreas have changed. Our employee doesn’t know how long it will take her to eat this, either. She played it safe.
We bring all this up to show the right kind of advertising is important. And so is trademarking, copy writing, and/or patenting your product.
You do not need to re-invent the wheel, just make sure what you do comes back to you.